1. Saying nothing about where you work
A householder in Ealing does not want to find out after two phone calls that you only cover south of the river. Say it up front. A roofer might list a few boroughs, a painter might name the postcode areas covered and a locksmith might add the hours when someone will pick up.
2. Photos that do not show the job
A blurry shot of a van is not much help. A painter can show a hallway before and after, a roofer can show a repaired section and a carpenter can show a finished set of shelves. Ask the customer first, and keep a few strong examples rather than dozens of weak ones.
3. Making people hunt for the phone number
Many calls come from someone standing in a flooded kitchen or locked out on a doorstep. The number should be at the top, large and tappable on a phone. If you prefer messages, say so, and say how quickly you usually reply.
Fixing all three takes an hour or so. Add a short line about your experience and any accreditation you hold, then publish. A free web page is enough for a sole trader, and it works whether the next job is in Greenwich or Harrow.
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