Food Producers
How farmers, winemakers and breweries can use a free website to explain what they make, where it is sold and how to visit.
Producers of food and drink have a story that buyers like to hear: where the ingredients grow, how a recipe was developed, who does the work. Telling that story in a search-friendly way used to require a developer. Today a producer can publish a simple website, free of charge, that covers the essentials and gives interested buyers a clear route to the product.
The three sub-businesses in this group meet the public in different ways. Farmers are asked whether they sell directly, which markets they attend and whether a regular box is available. Winemakers are asked about tastings, tours and whether bottles can be bought on site or sent on. Breweries are asked about the range of beers, the opening times of the tap room and whether a group can book a visit. Each of these answers changes slowly, so a short page stays accurate for a long time.
A free website also helps a producer look established to wholesale buyers, restaurants and shops that are deciding whether to stock a product. The articles here explain what to include, how to order it and how to keep claims honest, so that a curious buyer can reach the producer with a minimum of effort.
