Imagine you have signed the lease for a small studio in Shoreditch. The builders are in, the equipment is on order and the opening is a month away. Between now and then, how much effort should the website take? Here is the comparison, in time rather than money.
Option one: a custom site
A custom site means meetings with a designer, choosing a layout, supplying photographs of a space that is not finished yet, and several rounds of corrections. Even a straightforward project tends to eat evenings and weekends you would rather spend on the studio itself. Waiting for the site also delays the moment people can find you.
Option two: nothing at all
Skipping the website saves effort now, but it hands your first impression to whatever a search happens to show. A Londoner looking for yoga near Brixton or a gym around Camden will pick a place that explains itself. A studio with no page, however good, can look as though it has not opened.
Option three: a simple page
This is the middle route. You write down what the studio offers, who it suits, the address, the opening hours and how to book. That takes an afternoon and requires no images, so it can be done before the paint is dry. Start a free page here and refine it as the opening gets closer.
What to put on it
- A line on who the classes or sessions suit, including beginners
- A weekly timetable or a note on how to book a session
- The nearest Tube or Overground station
- A way to ask questions
Dance schools can add age groups and term dates, and spas can list their treatments with a short description of each.
Where the time goes after opening
Once the studio is running, the page costs only the minutes needed to update the timetable. That is the real saving: a simple page you actually keep current beats an impressive one you cannot face editing. Spend the month on the studio, and let the page stay light.
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