Professional Services
What clients ask lawyers, accountants, notaries and translators before they call, and how a simple free website can answer those questions first.
Anyone about to call a lawyer, accountant, notary or translator is likely to be carrying a few worries. Will they handle my kind of matter? How much of my time will the first conversation take? What do I need to bring? Practices that answer these questions on a page get calls from people who already know what to expect, and those calls are shorter and calmer.
The questions differ by profession. Law practices are asked which kinds of matter they take and how a first conversation is arranged. Accountants are asked whether they work with individuals or small businesses and when the busiest weeks fall. Notaries are asked which documents they can witness and what identification is required. Translators are asked about language pairs, certified copies and how long a job usually takes. Clear answers in everyday language make a practice approachable.
A free website lets each of these professionals set out services, opening hours and the next step in plain words, without the stiffness of a brochure. The articles in this collection start from the questions clients ask before they call and show how to write each answer so a hesitant visitor feels able to pick up the phone.
